I Went All In on AI and Built a SaaS to Prove It

March 4, 2026

Back in 2013 I built PageProofer because I was drowning in feedback spreadsheets and bug report emails. Fast forward to 2026, same story, different problem — I kept reaching for SEO crawling tools to audit client sites and kept coming up empty. Everything was either a bloated desktop app that felt like it was built in 2008, or a SaaS with a feature list the size of a phone book (yes I used those) and a monthly bill to match. I just needed to crawl a site, get the data, and move on. So naturally, I spent weeks building my own thing.

To make it more interesting, I decided to go all in on AI-driven development at the same time. So while I was learning how to build with AI, I was building a tool designed to feed data to AI. Using AI to build something to assist AI. Wrap your head around that. I was actually asking AI what features it would find helpful and useful. It was also one of the most fun and educational rabbit holes I've fallen down in twenty years of building things on the web. The result is SEOgent — an API-first, agent-native SEO crawler built for developers and agencies who don't need all the fluff. Pay per crawl, no subscriptions, no bloat. Give it a try and let me know what you think.