Lego Star Wars Mosaic Back to Projects
May the 4th be with you
Lego wanted a unique way to promote an upcoming Lego® Star Wars™ set. What better way than a user generated photo mosaic of the upcoming set. On May the 4th thousands of submissions were received from avid Lego© Stars Wars™ fans, each fan uploaded a picture of their unique Lego ® Stars Wars™ creations. On May the 5th the mosaic was released, with hundreds of thousands of hits over the next few days. Each user could find their photo in the mosaic and as an added twist they could try to find ten hidden Darth Maul pictures in the mosaic.