24Hr Runway Back to Projects
Walking the runway
What's the best way to showcase famous designers, beautiful models and new clothing designs? A fashion show. What if you want to set a Guinness World Record at the same time? Make it last 24 hours. Cotton needed a website to showcase the record setting fashion show, live stream the video feeds to fashionistas world wide and feature items on the website as they were featured on the runway. Lots of models, loads of site traffic and more than a few coffees to last through the night, but hey they set a record.