Cotton Hayden's Closet Back to Projects
What can we find in Hayden's Closet?
In their ongoing campaign to promote cotton in fashion, Cotton Incorporated teamed up with Hayden Panettiere to feature another "Cotton Closet". Hayden's Closet allowed users to see a variety of cotton fashions in her interactive closet and share them across the spectrum of social media, Facebook, Instagram, Pinterest and Twitter. They could pick and share their favorite outfits on Facebook, find related accessories and items hand picked by stylist Rachel Crumbley, share pictures of their own outfits via Instagram and Pin the outfits they liked on Pinterest. The entire site is powered by a custom CMS that allow the Cotton team to easily update content and moderate all the incoming social feeds.